TEAM   |

VALÉRIE DE BAECQUE

“The dream of starting my own company was born from a desire to do things differently and follow my personal principles. I advocate for a form of communication tailored to the current times… a communication that is genuine, sincere, and straight-forward, based always on the transparency and the quality of the content.”

Founder and Director of PRESS & PR Consultant

Valérie de Baecque has over 25+ years of experience in national and international communications.

Specialising in luxury goods, she was Press Manager for Loewe Perfumes(LVMH) and Account Director in PR Agencies Ketchum Pleon (Omnicom) and Equipo Singular. Her expertise covered a wide spectrum of different brands,including Hugo Boss and Rochas (Procter & Gamble), Samsonite, Jacob Delafon (Kohler), Vacheron Constantin (Richemont), Danone, Lancôme,and Kiehls (L’Oreal), Ray Ban, Persol,and Arnette (Luxottica), and Kenzo Perfumes (LVMH). Two of her communication campaigns, Hugo Boss and Vacheron Constantin, became benchmarks for international brand strategy.

Today, besides managing her communication agency, Valerie enjoys teaching Fashion Management in several Fashion Schools and Master’s programs in Madrid.

We work with a creative team of professional, specialised associates in each stage of every project.

Additionally, PRESS & PR CONSULTANT operates a global network of 10 partner agencies, including Europe, the US, and LatAm. Our multifaceted range of experience in different communication areas —in-house PR departments, agencies, and media— channels a global strategic vision specific to each client, each project, each product.

Valérie is a forward-looking communication professional who shows great initiative. We met at an agency before she decided to venture on her own. Shortly after, she called on me to give my input in her new business.She has taught me about perseverance, personalised attention to clients, and the loving care every project needs. Her passion is contagious! Thanks to the time spent working with Valérie and now that I work in the media, I am able to understand both sides and use this to create new and better synergies.

María Díaz del Río Redactora Jefe de T Spain (T - The New York Times Style Magazine)

PRESS &
ACCOUNT DIRECTOR

CHRISTIAN

"The most important thing in communication is hearing what isn’t said."
Peter Drucker

French by birth, Madrilenian by heart. Christian holds two degrees: Law(Paris V University) and Advertising, Press and Public Relations(EPPREP). Picky about detail and extremely thorough in his own work, his 25 years of experience in the world of Fashion Communication attest to his expertise. He has worked with international brands—Converse, Havaianas, O´Neill, andOakley— and different fashion designers, namely, Ángel Schlesser, Carlos Díez, and María Escoté.

PATRICIA

SOCIAL &
ENVIRONMENTAL
PROJECT PARTNER

With over 13 years of experience in cultural communication in France, the UK and Spain, both in the private and public sectors, Patricia now specialises in the communication for international NGOs that stand up for the environment and social justice.

We are change addicted!

STRATEGY & COMMUNITY MANAGER

TANIA

“It´s all about good timing!”.

With a mixed heritage from France and Mexico, Tania has a Graphic Design degree and an MA in Innovation Management from Central Saint Martin´s College of Arts and Design of London. Cosmopolitan, creative and curious-spirited, Tania has experience in business innovation and strategy in the UK, Latin America, and the US.

CECILIA

COPYWRITER

Multifaceted artist and actress, her work in the performing arts and her passion for writing allow her to offer dynamic and creative ideas in communication. Argentinian born based in Madrid, Cecilia worked for years in the production and edition of reports for design, architecture and lifestyle magazines such as Elle Deco, AD, Instyle as well as composed essays and poems for theatres, art galleries, photographers and plastic artists.

"Communication is not an exact science, it can be learned and cultivated."

SOCIAL MEDIA & ACCOUNT EXECUTIVE

ANDREA

“It always seems impossible until it’s done”.
Nelson Mandela.

A graduate of Advertising and Public Relations in Madrid’s ESIC Business Marketing School, Andrea is very dynamic and creative, with an extensive track record. After working in communication and marketing in the sectors of gastronomy and hotel management, she became Head of Advertising of a major multinational in the automotive sector.

Every project she was involved in helped her build a versatile opinion and an updated perspective.

DANIEL

DIGITAL MARKETING EXECUTIVE

Originally from Burgos and now an adopted Madrilenian, Daniel graduated in Business Management – Public University of Navarre (UPNA). Passionate about E-Marketing, he specializes in this field at the International University of La Rioja (UNIR). Rigor and creativity are his main characteristics.

"We do not force a curiosity, we awaken it."

PRESS & PR CONSULTANT would not be what it is today without the enthusiasm and effort of many people who have worked with us over the past 10 years, from different countries and continents … We strongly believe that Cultural plurality is strength.

Thank you all for your contribution and involvement in each project.

We have also enrolled a host of professional and creative independent consultants to always give our clients a head start and meet their every need. They pour their own minds into the specifics of each project.

Connected permanently to the rest of the world, PRESS & PR CONSULTANT has entered partnerships with different communication agencies in Paris, London, Brussels, NYC, and Lima.