Valérie de Baecque has over 25+ years of experience in national and international communications.
Specialising in luxury goods, she was Press Manager for Loewe Perfumes(LVMH) and Account Director in PR Agencies Ketchum Pleon (Omnicom) and Equipo Singular. Her expertise covered a wide spectrum of different brands,including Hugo Boss and Rochas (Procter & Gamble), Samsonite, Jacob Delafon (Kohler), Vacheron Constantin (Richemont), Danone, Lancôme,and Kiehls (L’Oreal), Ray Ban, Persol,and Arnette (Luxottica), and Kenzo Perfumes (LVMH). Two of her communication campaigns, Hugo Boss and Vacheron Constantin, became benchmarks for international brand strategy.
Today, besides managing her communication agency, Valerie enjoys teaching Fashion Management in several Fashion Schools and Master’s programs in Madrid.