TEAM   |


“The dream of starting my own company was born from a desire to do things differently and follow my personal principles. I advocate for a form of communication tailored to the current times… a communication that is genuine, sincere, and straight-forward, based always on the transparency and the quality of the content.”

Founder and Director of PRESS & PR Consultant

Valérie de Baecque has over 25+ years of experience in national and international communications.

Specialisingin luxury goods, she wasPress Manager for Loewe Perfumes(LVMH) and Account Director in PR Agencies Ketchum Pleon (Omnicom) and Equipo Singular. Her expertise covered a wide spectrum ofdifferent brands,including Hugo Boss and Rochas (Procter & Gamble), Samsonite, Jacob Delafon (Kohler), Vacheron Constantin (Richemont), Danone, Lancôme,and Kiehls (L’Oreal), Ray Ban, Persol,and Arnette (Luxottica), and Kenzo Perfumes (LVMH). Two of her communication campaigns, Hugo Boss and Vacheron Constantin, became benchmarks for international brand strategy.

Today, besides managing her communication agency, Valerie enjoys teaching Fashion Management in several Fashion Schools and Master’s programsin Madrid.

We work with a creative team of professional, specialised associates in each stage of every project.

Additionally, PRESS & PR CONSULTANT operates a global network of 10 partner agencies, including Europe, the US, and LatAm. Our multifaceted range of experience in different communication areas —in-house PR departments, agencies, and media— channels a global strategic vision specific to each client, each project, each product.

Valérie is a forward-looking communication professional who shows great initiative. We met at an agencybefore she decided to venture on her own. Shortly after, she called on me to give my input in her new business.She has taught me about perseverance, personalised attention to clients, and the loving care every project needs. Her passion is contagious! Thanks to the time spent working with Valérie and now that I work in the media, I am able to understand both sides and use this to create new and better synergies.

María Díaz del Río Redactora Jefe de T Spain (T - The New York Times Style Magazine)



"The most important thing in communication is hearing what isn’t said."
Peter Drucker

French by birth, Madrilenian by heart. Christian holds two degrees: Law(Paris V University) and Advertising, Press and Public Relations(EPPREP). Picky about detail and extremely thorough in his own work, his 25 years of experience in the world of Fashion Communication attest to his expertise. He has worked with international brands—Converse, Havaianas, O´Neill, andOakley— and different fashion designers, namely, Ángel Schlesser, Carlos Díez, and María Escoté.



With over 13 years of experience in cultural communication in France, the UK and Spain, both in the private and public sectors, Patricia now specialises in the communication for international NGOs that stand up for the environment and social justice.

We are change addicted!



“It´s all about good timing!”.

With a mixed heritage from France and Mexico, Tania has a Graphic Design degree and an MA in Innovation Management from Central Saint Martin´s College of Arts and Design of London. Cosmopolitan, creative and curious-spirited, Tania has experience in business innovation and strategy in the UK, Latin America, and the US.



Basque by birth and based in Madrid, Cyra holds a double degree from Madrid’s Camilo José Cela University in Advertising and Public Relations, and in Protocol and Organization. Painstakingly thorough, she delivers the accurate attention to detail necessary to her job most efficiently.

"A word that defines me? ... Young-old-soul."



“It always seems impossible until it’s done”.
Nelson Mandela.

A graduate of Advertising and Public Relations in Madrid’s ESIC Business Marketing School, Andrea is very dynamic and creative, with an extensive track record. After working in communication and marketing in the sectors of gastronomy and hotel management, she became Head of Advertising of a major multinational in the automotive sector.

Every project she was involved in helped her build a versatile opinion and an updated perspective.



Graduated in Business Management at Navarra´s University (UPNA). Passionate of digital marketing, he specialized in that field at La Rioja’s International University (UNIR). Creativity and exactitude could perfectly describe his work.

"The curiosity killed the cat but satisfaction brought it back"

PRESS & PR CONSULTANT would not be what it is today without the enthusiasm and effort of many people who have worked with us over the past 10 years, from different countries and continents … We strongly believe that Cultural plurality is strength.

Thank you all for your contribution and involvement in each project.

We have also enrolled a host of professional and creative independent consultants to always give our clients a head start and meet their every need. They pour their own minds into the specifics of each project.

Connected permanently to the rest of the world, PRESS & PR CONSULTANT has entered partnerships with different communication agencies in Paris, London, Brussels, NYC, and Lima.